How the work moves forward
Weburate agrees the goal, budget and target audience, builds and launches the campaign structure, sets up tracking, then reviews and adjusts performance on an agreed monthly cycle.
Google Ads campaigns built around a clear conversion goal.
This service sets up and manages Google Ads campaigns so ad spend is directed at an agreed goal, such as calls, form submissions or product sales, with tracking in place from the start.
Who it is for
When this service is useful
Businesses that want to appear in Google search results quickly and are ready to commit an ongoing advertising budget, separate from the management fee.
Typical scope
A typical scope includes campaign setup, keyword research, ad copy, conversion tracking and monthly optimisation. Ad spend budget is set and paid by the client directly to Google.
Problems addressed
- No paid presence in Google search results for relevant terms.
- Previous campaigns ran without conversion tracking, so results could not be measured.
- Ad spend is not clearly linked to calls, enquiries or sales.
Included
What the project can cover
- Campaign, ad group and keyword structure setup
- Ad copy and extension creation
- Conversion tracking setup (calls, forms or purchases)
- Negative keyword and targeting refinement
- Monthly optimisation within the agreed budget
- Monthly performance report
Not included by default
Important boundaries
- Google ad spend budget, which is paid separately by the client
- Guaranteed cost-per-click, click volume or sales figures
- Landing page development unless quoted separately
- Account recovery from prior policy suspensions without separate assessment
What affects the quote
Number of campaigns, competitiveness of keywords, tracking complexity and reporting frequency affect the management fee, which is separate from ad spend.
Client inputs
Google Ads account access or setup, monthly ad spend budget, landing page or website access, and approval of ad copy before launch.
Support and next steps
Campaign management is billed monthly. Ad spend budget is controlled and paid directly by the client at all times.
Discuss your requirements
Get a scope based on the website you actually need.
Share your business, preferred pages, current website and desired launch timing.