How the work moves forward
Weburate agrees the goal, audience and budget, sets up campaigns and tracking, then reviews creative and targeting performance on an agreed monthly cycle.
Meta Ads campaigns for Facebook and Instagram.
This service sets up and manages advertising campaigns on Facebook and Instagram, targeting an agreed audience with tracked outcomes rather than boosted posts alone.
Who it is for
When this service is useful
Businesses that want to reach a specific audience on Facebook or Instagram beyond their existing followers, with a defined budget for paid reach.
Typical scope
A typical scope includes campaign setup, audience targeting, ad creative direction, pixel or conversion API tracking and monthly optimisation. Ad spend budget is set and paid by the client directly to Meta.
Problems addressed
- Posts are only reaching existing followers, not new potential customers.
- Previous boosted posts had no tracking of resulting enquiries or sales.
- Audience targeting has never been defined beyond basic location and age.
Included
What the project can cover
- Campaign and ad set structure setup
- Audience targeting and audience testing
- Ad creative direction using supplied or created assets
- Meta Pixel or Conversions API setup
- Monthly optimisation within the agreed budget
- Monthly performance report
Not included by default
Important boundaries
- Meta ad spend budget, which is paid separately by the client
- Guaranteed cost-per-result, reach or sales figures
- Original photography or video production unless quoted separately
- Account recovery from prior policy restrictions without separate assessment
What affects the quote
Number of campaigns, creative production needs, tracking complexity and reporting frequency affect the management fee, which is separate from ad spend.
Client inputs
Meta Business Suite access, monthly ad spend budget, brand or product assets, and approval of ad creative before launch.
Support and next steps
Campaign management is billed monthly. Ad spend budget is controlled and paid directly by the client at all times.
Discuss your requirements
Get a scope based on the website you actually need.
Share your business, preferred pages, current website and desired launch timing.